Website Design & Development

High impact web design and interactive marketing will expand your customer base, generate leads, and increase sales.

ConversantBT builds online campaigns that deliver a return on investment (ROI); our interactive marketing campaigns are strategically driven to produce results. As a single source for all of your online requirements, our services include online marketing, web design, search engine optimization (SEO), pay-per-click (PPC), online advertising, social media, mobile marketing, public relations, brand management, and web analytics.

ConversantBT will design, write, and program your site to make it a more powerful business tool. Your site will not only look great; it will have high SEO rankings, communicate quickly with your target audiences and prompt a call to action. Once your site is up and running, we will make sure it is performing to its full potential by measuring and tracking results through web analytics.

Web Development Services Include:

  • Corporate, Brand Marketing Sites
  • ECommerce
  • Interactive Kiosks
  • Product Sites
  • Shopping Cart Customization/Implementation
  • Monthly Maintenance Contracts
  • Microsites for Products or Promotions
  • Intranets, Internal Company Websites
  • Customer service and relationship management websites

Advanced Services Include:

  • Animation
  • Video
  • Blogs
  • Flash
  • Forums
  • RSS feeds
  • Content Management Systems
  • Database Structures
  • Email Capture and Database Management

Pay-Per-Click (PPC)

Pay-per-click advertising generates targeted traffic to create maximum exposure and lead conversion. PPC is nimble and can easily be adapted to meet your advertising goals. PPC also allow us to track the effectiveness of your ad campaign while controlling the amount of money spent. Our services include keyword search, bid management and conversion tracking.

Pay-Per-Click (PPC) Services Include:

  • PPC Campaigns
  • PPC Planning
  • PPC Setup
  • PPC Buying
  • PPC Measurement
  • PPC Optimization

Search Engine Optimization (SEO)

We want your organization at the top of the search page. Our SEO approach includes understanding your business, your target audiences, web analytics, keyword search, site tuning, unique content writing, and quality linking. Based on accurate real time data, we can fine tune and optimize your site as needed. Search Engine Optimization (SEO) Services Include:

  • Analytics and Conversion Optimization
  • Campaign Management and Monthly Reporting
  • Competitive Analysis
  • Content Development and Copywriting
  • Keyword Phrase Selection
  • Landing Page Creation
  • Link Building
  • Search Leveraged Public Relations
  • Search Leveraged Social Media
  • Social Book Marking

Online Advertising

Online advertising is expanding faster than any other form of advertising. Why? First, it's highly targeted, more so than traditional media. Second, results from online advertising are immediate. It is easy to track impressions and conversion rates. It's also easy to adjust. If your ad isn't producing as expected, we can make immediate changes. Because edits are simple, we can use your digital campaign as a cost-effective testing ground for other media such as broadcast, print and outdoor. Online Advertising Services Include:

  • Behavioral Targeting
  • Pay-Per-Click Campaigns (planning, setup, buying, measurement, optimization)
  • Email Marketing Campaigns
  • Newsletter
  • Online Magazines
  • Display Banner Advertising ' Static and Rich Media
  • Online Promotion
  • Rich Media
  • Statistical Campaign Analysis and Optimization
  • Testing and Tracking

Web Analytics

When accurately interpreted, web analytics provides timely information that will improve your marketing efforts, search results, online ranking, and most importantly, help convert visitors to customers. Using analytics, we can make adjustments to optimize your site's effectiveness based on trends, geographic region, search phrases, etc. ConversantBT has the expertise to collect and interpret analytics. We even enjoy it. Web Analytics Services Include:

  • Campaign Analytics
  • Custom Reporting
  • Optimization
  • Web Analytics

Mobile Marketing

Omnipresence sums up people and their phones'we're never without them. Keeping this in mind, you can see how mobile marketing is an effective advertising medium. When strategically developed, it's cost-effective and efficient. Mobile Marketing Services Include:

  • Mirror Websites Optimized for Mobile
  • Mobile Advertising
  • Mobile Texting, Email Campaigns

Social Media

Social media connects you to your target audiences. It creates a loyal brand following and a sense of community. Social media also increases search rankings. ConversantBT can help you plan your social media strategy and get the conversation started. Social Media Services Include:

  • Social Media Strategic Planning
  • Social Media Setup, Monitoring and Reporting
  • Social Media Integrated Brand Campaigns
  • Social Media Measurement
  • Online Reputation Management
  • Blog Creation

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